Rightspend tell us why Asia is winning the global race when it comes to digital adoption

10/18/2022

Jamie Pierre is a marketing and advertising industry pro. With 11 years experience under his belt, he’s passionate about dissolving the gap between procurement and marketing agencies. In this interview, Jamie tells us why digital is outpacing the rest of the world in APAC, why transparency is the key to better collaboration, work and strategy and how marketing and procurement can work more seamlessly together.

In this interview, Jamie reveals some key insights:

  • The importance of data in benchmarking and navigating the external factors impacting supply chains and decision making 
  • The processes you can put in place to measure ROI 
  • Aligning teams and understanding governance, tracking and reviewing spend importance
  • The expansion into Asia, understanding customer challenges and constantly innovating across the business 
  • The importance of having a single source of information for smooth processes

Watch the interview


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