Steps to Strengthen a Productive and Strategic Marketing - Procurement Relationship
Mondelez International is one of the biggest food & beverage supplier, manufacturing world phenomenon brands such as Oreo, Cadbury Dairy Milk, Toblerone chocolate, and so much more! With businesses all around the world, marketing procurement has never been more important, where it plays a huge role in bridging a gap between the right external agency and procurement suppliers, an important partnership to improve cost reduction strategies while ensuring brand consistency, and more.
Chrissy Zhou, Senior Director – Global Media Sourcing & AMEA M&S Sourcing, Mondelez International, leaped into marketing sales sourcing field after discovering her passion for brand building and the influence procurement can have on the society. With an in-depth understanding and insight of APAC’s market and global landscape, she discloses the need for an established marketing procurement team, where they play a critical role in building the foundation between agency and supplier, crucial for brand growth.
In this exclusive interview with ProcureCon Asia 2023, Chrissy goes further into,
- A strong governance and supply relationship framework – the magic of making all these crucial elements happen!
- Power of procurement mastery – tips on countering the changing media landscape, marketing volatility, and inflation.
- Communication is KEY – the right balance of efficiency and effectiveness between marketers and procurers comes from mutual understandings of different perspectives.
As the strategic advisory level needed in procurement increases, the rights set of skills are more crucial than ever. Are you seeing the importance in creating an optimised supplier relationship and improving collaboration between partners to achieve prime strategic alignment?