Alex Guana

Managing Director APAC Whitecoat Productions

Alex J. Guana is an award-winning producer and production leader based in Singapore, with over 18 years of experience across post-production, commercial production, content creation and creative leadership. He leads Whitecoat Productions Singapore, working with global brands and agencies including Unilever, Meta, Pernod Ricard and Ogilvy. His work includes the Cannes Titanium Lion-winning Vaseline Verified campaign, alongside recognition from Cannes Lions, LIA Awards, Clios, The One Show and the Gong Awards, where he was named Producer of the Year 2025. With a career spanning editing, post-production, production and client leadership, Alex brings both creative and operational experience to modern content production. He is also focused on the future of AI-powered content creation, developing brand-facing AI content and curating workflows that help teams move faster, work smarter and deliver high-quality content more efficiently.

MAIN CONFERENCE DAY 1 – 8 July 2026, Wednesday

3:30 PM Innovation Spotlight: The real value of AI in content production

Content demand is scaling faster than marketing budgets, and a meaningful share of that spend disappears into rework and inefficiencies. For procurement teams, the value isn't just in what AI can create - it's in what it changes about cost, governance, and control. Whitecoat - the Content Creation House behind work for Meta, Unilever, and Amazon, and winner of the Cannes Titanium Lion, Clio Awards 2026 Production Company of the Year, and The One Show 2026 Production Company of the Year - shows how AI-enabled workflows are changing the cost structure of content at scale, and what that means for procurement teams choosing their next content partner.

Check out the incredible speaker line-up to see who will be joining Alex.

Download The Latest Agenda