Alex Guana

Managing Director APAC Whitecoat Productions

Alex J. Guana is an award-winning producer and production leader based in Singapore, with over 18 years of experience across post-production, commercial production, content creation and creative leadership. He leads Whitecoat Productions Singapore, working with global brands and agencies including Unilever, Meta, Pernod Ricard and Ogilvy. His work includes the Cannes Titanium Lion-winning Vaseline Verified campaign, alongside recognition from Cannes Lions, LIA Awards, Clios, The One Show and the Gong Awards, where he was named Producer of the Year 2025. With a career spanning editing, post-production, production and client leadership, Alex brings both creative and operational experience to modern content production. He is also focused on the future of AI-powered content creation, developing brand-facing AI content and curating workflows that help teams move faster, work smarter and deliver high-quality content more efficiently.