Angel Lee

Country Manager, APAC Big Sync Music

Angel leads all APAC operations for global, creative music services agency, Big Sync Music.

Big Sync works directly with over 400 brands and their agencies across six continents and Angel holds a pivotal role within the company’s music network.  She creates regional content, develops partnerships and amplifies the role of music across marketing campaigns for its partner companies like Johnson & Johnson and Unilever. She has worked on award winning campaigns such as Clean & Clear, Dove and Cornetto.

With over a decade of experience in strategy, marketing, management and music supervision, Angel has consulted at Singapore Economic Development Board and worked with many best-selling global artists in her previous roles at music and entertainment companies like Interscope Records and Sony Music in Los Angeles. 

As a marketing leader, Angel is regularly asked to speak at industry events and take part in panel discussions about music use for brands & advertising and was a Music Jury at Spikes Asia 2018. She is passionate about content marketing innovation - maximizing brands’ marketing value through smarter procurement across the APAC region.