Ariel Zhang

Global Business Development Manager Whitecoat Productions

Ariel Zhang is the Global Business Development Manager at Whitecoat, the award-winning content creation house behind work for Meta, Unilever, and Amazon. She leads Whitecoat's global business development strategy, working directly with brands navigating the same pressures procurement teams face every day — scaling content output, managing multi-market complexity, and controlling cost at volume. Ariel brings over a decade of business development and event management experience across industries including healthcare, travel, and renewable energy, with a track record of building long-term client relationships and driving market expansion across Asia-Pacific. Based in Singapore, she works at the intersection of content production and procurement — translating what brands actually need into how production gets delivered.