ProcureCon Asia 2025

July 08 - 10, 2025

Equarius Hotel, Sentosa, Singapore

Danny Ho

Executive Director & CFO Sa Sa International Holdings

Danny Ho is the Executive Director and Chief Financial Officer of Sa Sa International Holdings Limited. He is also a member of the Executive Committee and member of the Risk Management Committee of Sa Sa International Holdings Limited. Mr Ho joined Sa Sa International Holdings Limited in April 2022 and has responsibility for driving the business strategy and growth as well the digitalization agenda. He has over 20 years of experience in local and overseas financial and general management, as well as consumer journey digitalisation. Prior to joining Sa Sa International Holdings Limited, Ho was the chief financial officer of UMP Healthcare Holdings Limited, a company listed on the Main Board of the Stock Exchange of Hong Kong where his primary focus was developing a digital first primary healthcare system in the Greater Bay Area. In 2012, Ho joined Diageo plc (“Diageo”), a global leader in beverage alcohol listed on both the London Stock Exchange and the New York Stock Exchange. He was subsequently promoted to the CFO of Diageo’s subsidiary, white spirits manufacturer and ‘Shuijingfang’ brand owner, Sichuan Swellfun Co., Ltd (“Swellfun”), a company listed on the Shanghai Stock Exchange, in 2014.

Check out the incredible speaker line-up to see who will be joining Danny.

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