Jessica Kesumah

Roundtable 1:

Optimising Marketing Procurement for ROI

Debrief the panel discussion: How are peers driving measurable ROI and brand impact through marketing procurement strategies? Share successes, challenges, and approaches.

Speaker: Christopher Cheong, Procurement Director, Resorts World Sentosa

Roundtable 2:

Unlocking Sustainability in Marketing Materials

Discuss learnings from assessing marketing materials. How can teams embed sustainability without compromising creativity or effectiveness?

Speaker:

Jessica Kesumah, Global Category Procurement Manager, Advertising & POSM, FrieslandCampina

Roundtable 3:

Transforming Procurement Practices for Efficiency and Innovation

Explore case study insights. What processes or frameworks helped peers achieve operational efficiency, foster innovation, or improve commercial outcomes?

Speaker: Yvette Wang, Head of Global Commercial Services Sourcing, BeOne Medicines

Roundtable 4:

AI in Marketing Procurement: Real-World Applications

Debrief on AI adoption: Which AI tools or approaches are delivering tangible results in content creation, media planning, and agency collaboration?

Speaker: Laura Forcetti, Director of Marketing, Services, Asia Pacific, World Federation of Advertisers (WFA)

Roundtable 5:

Overcoming Challenges in Agency Collaboration

Discuss best practices for managing agencies, balancing spend vs. impact and leveraging partnerships for innovation and brand success.

Speaker: Karla Bello, SAPMENA Strategic Sourcing Manager, L'Oréal