Laura Forcetti

Director of Marketing Services, Asia Pacific World Federation of Advertisers (WFA)

Laura joined the World Federation of Advertisers (WFA) in 2017. Reporting into CEO Stephan Loerke and part of the management team, she now leads WFA's marketing hub for Asia Pacific.

Her role focuses on providing tangible value for global and regional CMOs based in the region, through the delivery of global and regional research, thought leadership and advisory services as it relates to better, more effective, and sustainable marketing. Prior to WFA, Laura was with Nestlé and Coca-Cola, mostly managing commercial relationships with creative and insights agencies.

French native, mum of two, she is a self-starter who loves connecting people from around the world.

MAIN CONFERENCE DAY 1 – 8 July 2026, Wednesday

2:00 PM Track C Chairperson Opening:

2:10 PM Panel: How do you optimise marketing procurement strategies to drive measurable ROI and brand impact?

4:20 PM Debrief roundtables: The marketing procurement debrief: What worked, what didn’t

Roundtable 1:

Optimising Marketing Procurement for ROI

Debrief the panel discussion: How are peers driving measurable ROI and brand impact through marketing procurement strategies? Share successes, challenges, and approaches.

Speaker: Christopher Cheong, Procurement Director, Resorts World Sentosa

Roundtable 2:

Unlocking Sustainability in Marketing Materials

Discuss learnings from assessing promotional materials. How can teams embed sustainability without compromising creativity or effectiveness?

Speaker:

Roundtable 3:

Transforming Procurement Practices for Efficiency and Innovation

Explore case study insights. What processes or frameworks helped peers achieve operational efficiency, foster innovation, or improve commercial outcomes?

Speaker: Yvette Wang, Head of Global Commercial Services Sourcing, BeOne Medicines

Roundtable 4:

AI in Marketing Procurement: Real-World Applications

Debrief on AI adoption: Which AI tools or approaches are delivering tangible results in content creation, media planning, and agency collaboration?

Speaker: Laura Forcetti, Director of Marketing, Services, Asia Pacific, World Federation of Advertisers (WFA)

Roundtable 5:

Overcoming Challenges in Agency Collaboration

Discuss best practices for managing agencies, balancing spend vs. impact and leveraging partnerships for innovation and brand success.

Speaker:

Check out the incredible speaker line-up to see who will be joining Laura.

Download The Latest Agenda