Martin Potocek

Martin Potoček is a global technology executive with over 15 years of experience in procurement, digital transformation, and enterprise IT. At Asahi, he leads the global technology function for procurement, driving the rollout of integrated systems and data strategies across diverse markets. With a background at Accenture delivering SaaS procurement solutions, Martin brings deep hands-on experience in platform implementation, change management, and global alignment. He has led large-scale deployments across Europe and Asia, partnering with executive boards to modernize operations, improve integration, and build future-ready digital capabilities.